Sell online
Learn social selling, video content, advertising, affiliate marketing, product positioning and the psychology of buying.
Explore the curriculum ↗ Africa's practical sales & growth academy
Learn how to make money selling your skills or products you don't own.
No job? No product? No business? You can still make money. We’ll teach you how to find customers, sell products for companies, use social media to make sales, and turn your skills into a source of income.
✓Live classes twice weekly✓Practical sales challenges✓Real product campaigns
LEARN • SELL • GROW
🎓
3 levels
Skill-based certification📈
Real skills.
Measurable progress.2 live classesEvery week, online
3 certificationsFoundation to Elite
4 earning pathsSkills, products, jobs, agencies
10,000People we aim to train
THE ASA ADVANTAGE
Learn how to find customers
for businesses and get paid.
Thousands of businesses need more customers. We’ll teach you how to find those customers, promote products, generate sales, and offer services businesses will pay for.
Sell your skills
Approach local businesses, pitch digital marketing services, find clients and learn to deliver value they will pay for.
Explore the curriculum ↗Sell for companies
Build skills in cold calling, customer acquisition, lead generation and closing deals, then explore partner opportunities.
See opportunities ↗ HOW THE ACADEMY WORKS
A real school.
Practical training.
Two live training sessions every week, backed by assignments, mentorship-style learning, replays and hands-on practice.
EVERY TUESDAY
Learn the skill.
Understand the customer.
Instructor-led lessons on sales psychology, digital marketing, advertising, outreach and commercial growth.
01
EVERY THURSDAY
Practise the skill.
Get real feedback.
Live workshops, mock calls, product pitches, marketing reviews and assignments.
02
Social media selling
Content creation, buying psychology, video hooks, Meta ads, funnels and conversions.
Cold calling & closing
Prospecting, pitch scripts, objections, negotiation, follow-ups and CRM systems.
Client acquisition
Build service offers, approach businesses, acquire paying clients and grow into an agency.
FOUR WAYS TO APPLY YOUR SKILLS
One academy. More ways to create value.
There is no single path to success. Learn a skillset that can open different commercial opportunities.
Offer your services
Help local businesses with marketing, content, websites or customer acquisition.
Sell trending products
Promote curated products from verified suppliers and earn on eligible sales.
Work with companies
Apply for partner sales roles, product campaigns and prospecting assignments.
Build an agency
Grow from an independent seller to managing recurring clients and a team.
THE SALES SOLDIER PASSPORT
Your skill level is visible.
Your progress is earned.
Every Sales Soldier has a profile and a certification journey. Levels are awarded through learning and assessment, not payment alone.
🥉
Level 01 • Foundation
Foundation Certified
Complete the sales fundamentals, buyer psychology and introduction to prospecting.
✓ Basics completed + assessment passed🥈
Level 02 • Professional
Professional Certified
Demonstrate customer outreach, product positioning and practical sales capability.
✓ Practical assignment + skills assessment🥇
Level 03 • Elite
Elite Sales Certified
Show verified commercial performance, strong ethics and advanced sales competence.
✓ Verified results + advanced evaluation THE AFRICAN SALES DIRECTORY
Meet the people
behind the sales.
Find Sales Soldiers by skill, location and certification. Profiles can display verified total sales and earnings where members opt in.
AM
Amara M.
📍 Nairobi, Kenya
₦12.4MVerified sales value
₦1.8MVerified earnings*
Social SellingDigital AdsClosing
View example profile →KO
Kemi O.
📍 Lagos, Nigeria
₦4.2MVerified sales value
PrivateEarnings hidden by member
Cold CallingB2B SalesCRM
View example profile →DM
David M.
📍 Accra, Ghana
₦0Verified sales value
₦0Verified earnings*
Affiliate MarketingProspecting
View example profile →*All profiles and figures shown are fictional design examples. Live figures must be verified and earnings visibility controlled by each member. No earnings are guaranteed.
FOR FOUNDERS & COMPANIES
You built the product.
We help you find the people who can sell it.
Great products need customers. Work with trained sales talent who understand prospecting, product positioning, social selling and business development.
✓ Discover certified salespeople by market and speciality
✓ Post your product or customer-acquisition campaign
✓ Work with verified, performance-minded sales talent
01Create your company accountTell us about your product, market and growth goals.
02Find or recruit qualified sellersFilter by country, certification level and specialisation.
03Launch a verified sales campaignSet deliverables, eligibility and commission terms.
04Measure genuine business resultsTrack verified outcomes and agreed payouts.
LEARN ONLINE. CONNECT OFFLINE.
Our classroom is Africa.
Train online from anywhere and meet fellow Sales Soldiers at practical workshops and regional gatherings.
FIRST PHYSICAL EVENT FOCUS · PROPOSED
🇰🇪 Nairobi, Kenya
Live sales workshops, business growth challenges, practical pitch sessions and networking. Dates and venue to be announced.
Register your interest →POTENTIAL NEXT CITY
🇳🇬 Lagos, Nigeria
Future in-person learning and professional networking, subject to demand and local arrangements.
Join event updates → JOIN THE NEXT COHORT
Invest in a skill
you can keep using.
Transparent education first. Practical learning, a certification pathway and access to eligible partner opportunities.
ACADEMY ANNUAL MEMBERSHIP
₦100,000
/ year · Proposed Nigeria price
Learn live twice weekly and develop the skills to help businesses win customers.
Join the next cohort ↗What's included
✓ Two live online sessions per week
✓ Foundational and specialist training
✓ Workshops, replays and resources
✓ Practical assignments and sales challenges
✓ Three-level certification pathway
✓ Your own Sales Soldier profile
✓ Access to eligible partner product opportunities
Tuition pays for education, not guaranteed employment or earnings. Some in-person events may require separate registration or tickets.
FREQUENTLY ASKED QUESTIONS
Good questions. Clear answers.
Do I need sales experience to join?
No. The foundation programme is designed for beginners. Advanced certification levels require additional skill demonstrations.
How often are online classes held?
Twice per week. The proposed timetable is Tuesday for instruction and Thursday for practical workshops. Final schedules are confirmed when enrolment opens.
Will I earn money after joining?
ASA teaches sales and customer acquisition skills and may offer access to suitable partner campaigns. Earnings depend on actual work, verified sales and available opportunities. Income is never guaranteed.
Can businesses recruit Sales Soldiers?
Yes. Companies can register interest in finding trained sellers, creating campaigns, and accessing verified professional profiles with members' permission.
Where will physical training begin?
Nairobi, Kenya is the proposed first event focus. Lagos, Nigeria may follow. Dates, venues and ticket conditions are not yet confirmed.
Can everyone see my earnings?
No. Public earnings visibility is an opt-in setting. Only verified platform results should receive verification labels. Users can keep earnings private.
YOUR NEXT CHAPTER STARTS WITH A SKILL
Learn how to sell your skills.
Make money selling products you don't own.
Start building practical sales skills, or connect your company with the people who can help you grow.